Arunima ray

[uh-ru-ni-ma]

noun

  • believes thoughtful designs begin with understanding the people and systems they exist within.
  • geeks on behaviours and patterns, and the relationships between them.
  • started with marketing creatives and campaigns, now exploring product and experience design.
  • often found somewhere on a mumbai local with a sketchbook and a good playlist.
  • rays of the sun (yes, that's actually what the name means).

projects

pinnakey house

designing the first touchpoint for the indian craft ecosystem.

digital experience brand

Wellnest

keeping families connected to the people they care for.

connected product iot

forest guardians

turning an uncomfortable conversation into a game about preparedness.

behaviour mapping game design

Loop

what if your productivity system adapted to the way you work?

product app interaction design

Wildlife & Climate

mapping the invisible system behind india's disappearing wildlife.

systems thinking research

Bharatnatyam Taalas

what does rhythm look like when you can't hear it?

information design visual storytelling

also contributed to

Pudhe Chala Campaign Campaign Creative Design
TOF: Impact Report 24-25 Report Design

on the internet

Visualising bharatnatyam taalas IIB Awards Longlist, 2024
BIRD magazine an NMIMS SOD initiative, 2024
CNBC women's day panelist CNBC Storyboard18, 2022

Beyond these projects, I enjoy experimenting too. Have a look around my playground.

and this is the rest of the story about me.

if something resonated with you, come say hi.